One of the best ways to raise money for a startup company or product, is through crowdfunding sites like Kickstarter. Kickstarter has helped successfully fund over 140,000 projects since it began in 2009. People from all over the globe have backed projects, over 14,000,000 of them in fact. These are great stats for anyone looking to fund a project of their own, but Kickstarter is still a big site, with plenty of people looking for funding for their ideas. This means it can be difficult to get your project seen or heard above the rest. If a potential backer doesn’t understand your project or doesn’t find it interesting enough, you won’t be able to gain the funding you need.
Did you know that Kickstarter campaigns that use a video are 85% more likely to reach their funding target? That’s why we have found that one of the best ways to raise money for a Kickstarter campaign is by using an explainer video. An explainer video is the perfect way to explain your concept in a simple and engaging manner. There’s no one set way to make your explainer video but there’s definitely ways that work better than others. And since you can’t track engagement levels via Kickstarter, you need to make sure you pick a company who knows what they’re doing. Having made several Kickstarter videos for successfully funded campaigns, we know what works and what doesn’t. The average length for an explainer video for a company is under 80 seconds, but with a Kickstarter campaigns you want a bit more detail so we’ve found the optimum length to be between 1:30-3 minutes. This is short enough that your audience remains engaged but long enough to get across why your product is worth investing in.
Launching a product on Kickstarter or GoFundMe requires a lot of attention to detail. You’re asking people to invest in your idea or product and even if it is game changing, not putting this across using content and video is a sure way to fail. This is why it’s best to invest the correct amount of time & budget into your pitch. The pitch does include your written content, but 90% of it should be your video. When looking into marketing your Kickstarter, did you look over other campaigns to get an idea of what they did? If so, did you spend more time watching videos than reading the content? Exactly. This is what your potential investor will do also.
What make a successful Kickstarter video? Choosing the correct Kickstarter video production company is key of course! More importantly, it's explanation. If the concept or product isn't explained correctly, no-one will understand what they are investing in.
Three tips for you: be clear, be concise and never rush a campaign.