Explainer Video Production

Welcome to The Cuillin Collective. We are explainer video production experts. We have been creating engaging video content for businesses since 2009.

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We have a wealth of experience in providing high-quality explainer video services that effectively communicate complex ideas in a simple and concise manner. I have decided to write up a full page with all of the information you need to understand why you need to hire an explainer video production expert. 

First of all, there are many many explainer video companies out there. They all have their own style which is one of the primary deciding factors. If you don't like their portfolio of work due to differing tastes, then it's important that you move on and find an explainer video production company that you do like. In fact, that you love. Why settle for anything less, right? If you'd like to review our work then please visit out explainer video portfolio.

Before I end up going off on a tangent, let's explore the why. Why do you need an explainer video? As the demand for video content continues to grow, explainer video production has become an essential tool for businesses to engage their target audience and stand out in a crowded market. In this blog post, we will explore the benefits of explainer video production and how it can help your business effectively reach and engage your target audience.

The Power of Explainer Videos?

Explainer videos can be used for any market. We primarily work with medical explainer videos but the principles are all the same. 

Explainer videos have the power to transform the way businesses communicate with their target audience. They are a highly effective tool in capturing and maintaining the audience's attention, conveying complex concepts in a simplified and engaging manner. Whether it's explaining a product or service, introducing a brand, or promoting a marketing strategy, explainer videos are a game-changer in the world of digital content.

One of the key reasons explainer videos are so powerful is their ability to present information in a visually appealing and dynamic format. Plus, if they are created thoughtfully, then the visuals alone can cater to multi-lingual audiences or even understood with no sound at all. Of course, it's always best to create your animation with multiple voice overs/languages to best suit your target audience. 

The primary ability for an explainer is pretty simple. By combining eye-catching visuals with a concise script, explainer videos have the ability to communicate a large amount of information in a short amount of time. If, like us, you're short of time, you don't want to be sitting watching hours and hours of content for something simple. An example I can use is (please note I won't show the video as that could lead to all sorts of comments) that of a straw. Yep, a straw. The one you put in your cup and drink out of it. This new straw allowed you to create multiple shapes that would keep kids and adults entertained for a few minutes. That's it. Their video was 4 minutes and 30 seconds. I'll never understand why. Surely they must have noticed through their engagement tracking that no one was staying to the end. But anyway, I'll try and not rant. That's far too long. The best way to explain a concept is to keep it short and keep is simple. 

Another strength of explainer videos is their versatility. If you are working with one of the best explainer video companies, then your animation can be tailored to fit any brand or target audience, and can be produced in various styles, such as 2D animation or live-action videos. This flexibility allows businesses to create videos that align with their brand image and effectively connect with their potential customers. 

Moreover, explainer videos are a cost-effective solution for businesses, particularly small businesses, looking to increase brand awareness and reach a wider audience. Compared to other forms of video production services, explainer videos are often more affordable and offer a higher return on investment. They are also highly shareable, making them a valuable asset in social media marketing campaigns and increasing brand exposure.

Our Wealth of Experience

With over a decade of experience in the industry, we are proud to be one of the leading animated explainer video companies in the market. Being in the business for so long we've also won our fair share of animation awards. Our team of talented professionals have honed their skills in crafting high-quality videos that captivate audiences and deliver messages with impact. We have worked with businesses of all sizes and across various industries, gaining valuable insights and knowledge along the way.

Our understanding of how different types of explainer videos work came back in 2015 when we started to host some of our client videos on Wisita. By using video engagement tracking software it really opened our eyes to what worked and what didn't. This was what made the difference in making a good explainer video vs a bad explainer video. No longer were your marketing efforts wasted. 

100% explainer engagement

Another area where we focus our efforts is through our creative process which allows us to take the time to research and understand your industry and market trends, allowing us to create videos that stand out from the competition.This is a vital area. Whilst we can create an effective explainer video in a short time, it's much more efficient to leave additional time to ensure that we fully understand your concept and target market. Plus leave enough time for you to absorb each deliverable and feedback your thoughts. 

One of the areas where our experience truly shines is in our animation style. We have mastered the art of 2D explainer animation, a technique that combines creativity and storytelling to bring ideas to life. Our explanation video team has a deep understanding of motion and visual storytelling, enabling us to create engaging and visually stunning explainer videos that hold the audience’s attention from start to finish. 

When you choose us as your animated explainer video company, you can trust that you are working with experts who have a proven track record of delivering exceptional results. We have a portfolio of successful projects that showcase our creativity, professionalism, and commitment to excellence. 

Our Simple yet Engaging Approach

As explainer video production experts, we pride ourselves on our simple yet engaging approach to creating captivating explainer videos. Our goal is to ensure that your message is effectively communicated to your target audience in a way that captures and holds their attention.

We believe that every second counts when it comes to holding your audience’s attention. That's why we focus on creating videos that are not only visually appealing but also captivating from start to finish. By incorporating elements such as storytelling, motion graphics, and captivating visuals, we ensure that your audience remains engaged throughout the entire video. I'm sure you're also wondering about the explainer video cost. Rightly so, you should be taking this into account. We price our explainer video on a per second basis to ensure that you are getting the ROI you deserve. Not only is this an incentive to keep things as short as possible but also ensures maximum value. 

With our engagement data knowledge, we are confident in our ability to create explainer videos that effectively engage your target audience and help you achieve your business goals. Whether you're looking to introduce a new product, explain a complex concept, or promote your brand, our team of experts is here to create compelling videos that deliver results.

Ensuring High Viewer Engagement

When it comes to explainer videos, ensuring high viewer engagement is crucial. After all, the goal of these videos is to captivate and hold the audience's attention, effectively communicating your message. This is why you need explainer video production experts as they will understand the importance of viewer engagement, and we have developed strategies to ensure that your videos effectively connect with your target audience.

One of the key factors of this is the initial drop off point. This sits at between 20-27 seconds. Now, I don't know why this is the case, but we know it's a thing. This is why we no longer spend as long explaining the problem.The key to a higher engagement is to introduce the solution, ie. your brand/product earlier and if any additional problem points need to be brought up, then they can be introduced later on. However this is all part of our animated explainer video production process. Because we take care of everything from start to finish you can be assured that all of this is taken care off.

In today's fast-paced world, attention spans are shorter than ever, so it's crucial to deliver your message in a concise and to-the-point manner. We strive to create videos that effectively communicate your key messages without sacrificing important information. By distilling complex ideas into easily digestible content, we ensure that your audience remains engaged and receptive to your message.

Additionally, we focus on incorporating elements that grab and maintain the audience's attention throughout the entire video. This includes storytelling techniques, motion graphics, and captivating visuals. By weaving together these elements, we create videos that are not only visually appealing but also compelling from start to finish. This ensures that your audience remains engaged and interested in your content, increasing the likelihood of them taking the desired action.

Our Process

At The Cuillin Collective, like many other explainer video production companies, we follow a carefully crafted process to ensure the creation of high-quality explainer videos that effectively engage your target audience. We are a full-service animation studio so you can rest assured that you in in the best hands. 

  • Discovery: Our process begins with a thorough understanding of your business, your target audience, and your goals. We take the time to gather all the necessary information and insights to inform the creative direction of the video.
  • Script Development: Once we have a clear understanding of your objectives, we will craft a concise, compelling and engaging script. We focus on distilling complex ideas into easily digestible content, ensuring that your key messages are effectively communicated.
  • Concept & Storyboard Creation: To visually bring your ideas to life, our talented team of illustrators creates a storyboard that outlines the flow and visuals of the video. This allows you to have a clear visualisation of how the final video will look and ensures that all elements are in line with your brand identity and target audience.
  • Animation: Once the script and storyboard are approved, we begin the animation process. Using industry-leading software and techniques, we bring the storyboard to life, creating captivating visuals that hold the audience’s attention.
  • Voiceover and Sound Design: To enhance the overall viewing experience, we incorporate a professional voiceover that complements the visuals and effectively communicates the script. We also pay close attention to sound design, ensuring that any audio elements are of high quality and effectively contribute to the video's engagement.
  • Review and Revisions: Throughout the production process, we keep you involved and provide regular opportunities for feedback. We value your input and are committed to creating a video that meets your expectations. We will incorporate any necessary revisions to ensure the final video meets your requirements.
  • Delivery: Once the video is complete and approved, we deliver it to you in the desired format. We can provide videos optimised for various platforms, including websites, social media, and presentations.

Our process is designed to deliver explainer videos that effectively engage your target audience. By leveraging the power of 2D animation and capturing the audience's attention, we create videos that leave a lasting impact and drive results for your business. Trust us to deliver production quality videos that effectively communicate your message and help you achieve your goals.