Here at The Cuillin Collective we have been producing bespoke animated explainer videos since 2009. We have made, in house, over 2,000 different videos for big and small companies from all over the globe. We pride ourselves on creating high quality explanation videos and we do this by ensuring we get to know our clients, their brands and their products. We build strong relationships with the information we present and translate this into an explainer video that really gets the job done for our clients.
At The Cuillin Collective, we create explainer videos with smart data. This greatly increases your engagement levels and conversions by analysing common viewer drop-off points and how often your video thumbnail is attracting attention.
Explainer videos, also known as explanation videos, are just what they say on the tin - videos that explain a product or a service to an audience. They are brilliant for businesses as they involve engaging visual content and are brilliant for winning new business and support. Animated explainer videos have become part of mainstream advertising in a big way. This is due to their unique ability to rapidly improve engagement and conversion rates from traffic.
Just think about the last time you were on a website looking for a solution to a problem. Did you scroll up and down on the page looking for a video to explain the product or service or did you find what you needed on the landing page through reading?
Did you know that 12% of people who view an explainer video will purchase the product featured in the video. This may not sound like a big number by itself, but take into account that 100 million internet users watch these videos everyday.
The success of our system is that our videos are driven by data. We know that if our videos don’t engage, they won’t work and this is something that we take very seriously. Understanding what works and what doesn’t is key to everything. Medicine, technology and indeed, explainer videos.
History of the Explainer Video
Explainer videos started their life off in the US of A. A lot of online trends do. In fact, the UK are relatively late to the explainer video party. When we started creating explainer videos way back in 2009, all of our customers were from the US and Canada. It wasn’t until 2013 that explanation videos really started to take off in the UK and I doubt that it will slow down anytime soon. With this boom there have been a lot of explainer video companies set up in the UK so there is quite a choice. There are even a few copycat companies so watch out for them!
We’ve never really had any issues working with companies from overseas. In fact, we really enjoy it. The only difference is that you need to watch your timezones a bit closer to ensure everything is handed in on time. This is something we have had plenty of practice with. We love working with clients in the UK and further afield. British companies, if you are looking for an explainer video company based in the UK then look no further than The Cuillin Collective. To companies abroad, we have experience and understanding of a range of international markets, so get in touch with us!
Explanation videos take your concept, idea or product and makes it easy to understand. As simple as that. These videos should capture your audience’s attention quickly, engage them and should be informative and interesting.
The majority of companies require an explanation video because they are proven to increase conversions and sales to the point that the explanation video could make or break a company. This is why it’s so important to choose the right video production company to make your explanation video. But if you are reading this, then that’s sorted also.
Want to see our favourite Cuillin Collective smart explanation videos? Then click here to see our list.