Medical explainer videos are an essential tool in the healthcare industry. These animated video are a great way to simplify complex medical topics and educate audiences in an engaging and easily understandable way. With the constantly evolving nature of healthcare, it is crucial for medical professionals to effectively communicate with patients, colleagues, and the general public. This is where the healthcare explainer video comes in, providing a visual and informative medium to convey important information. In this blog post, we will explore the importance and benefits of medical explainer videos in the healthcare industry.
Below I've gone into quite a lot of detail in regards to medical animation videos. But in a nutshell, I've been making these videos for the past 15 years and there is no other industry that needs them more than the world of medicine. This type of animation is perfect for the healthcare industries. It makes complex information simple and streamlined and personally, would suggest that's its the most powerful tool out there for explaining healthcare topics. Wether it's for landing pages, email, or linking direct you can never really underestimate the power of these short vides.
Healthcare Marketing
Gone are the days where you can just send a patient home with a PDF. Medical explainer videos play a crucial role in the healthcare industry. These animated videos are not only informative and engaging but also essential, making them an effective tool for educating audiences about complex medical topics. Let's face it, most topics in the medical world are complex! In today's fast-paced world, where attention spans are dwindling it is important for healthcare professionals to effectively communicate with their target audience. Given the amount of niches involved this is vital. This makes choosing an explainer video company extra important. They need to understand these niches and complexities and have the back portfolio to back this up.
One of the primary reasons medical explainer videos are important is that they make complex medical topics accessible to a wider audience and not just for people working within the medical world. Without looking too far into it, everybody is involved. You might be explaining a new medicine to healthcare organizations or procedures to staff or new medicines to patients. Simplicity and clarity are key to this.
Healthcare professionals often deal with intricate medical concepts that can be difficult for the average person to understand, especially if they are the patient. By using animated videos, healthcare providers, pharmaceutical companies, and medical device manufacturers can simplify these topics, breaking them down into easy-to-understand visuals and narratives. This helps patients and the general public gain a better understanding of medical procedures, best practices, treatment options, new medical devices, and healthcare products they may be working with or taking.
Below is an example of a medical explainer video we made for a video marketing purpose. We created these explainers in 5 different languages. In the medical world it really is global.
Medical explainer videos have an outstanding ability to engage and captivate viewers. Medical animation videos can hold the attention of viewers and convey information in a way that is both entertaining and informative. This can be especially beneficial for healthcare providers who want to educate their patients about new medical devices or pharmaceutical companies introducing a new product. This is amplified by some groups not trusting healthcare organisations.
Overall, medical explainer videos have become a valuable tool in the healthcare industry. As the medical field continues to evolve, the importance of these videos will only grow, so don't get left behind.
The Role of Animated Explainers
Animated explainer videos have been around for about 15 years. But really, they could be much older. I think the first one I ever remember was in Jurassic Park. When Dr John Hammond introduces his new guests to the how he re-created dinosaurs. Could this be the first of many medical animated explainer videos? I like to think so. The process of bringing back dinosaurs was made to sound so easy that even I could attempt it. And that's it. The world of the explainer video was born (along with the T-Rex) It was fun, informative and explained everything needed to understand how it was scientifically possible. These same principles can be brought across to our own medical explainer videos.
However, unlike other industries, the world of medicine is constantly changing so what may be relevant today won't be relevant tomorrow. This does affects the longevity of your medical explainer video. We have clients still using their animations from 2013 but unfortunately, this doesn't exist in the medical world. Whilst your animation can be created in an updatable way to help them last longer, it's just the nature of the medical world. But we have this covered, we work with many healthcare businesses and we apply the same rules to all. The first animated medical explainer video builds up stock illustration and animations which can be re-applied time and time again to future animations. The visual style is set by the brand identity so re-using the same designs or animations won't affect the looks or feel.
What can last longer are animations for set processes. For example, pharmaceutical companies and medical device manufacturers which have products which may last longer. Below is an example of an animation we created for within the pharmaceutical industry. The animation was created to showcase the new process of cleaning cleanrooms and equipment fast and effectively.
Exploring the Uniqueness of Medical Explainer Video Length and Content
When it comes to medical explainer videos, their length and content are unique to the healthcare industry. Unlike other industries, such as marketing or education, medical topics require more in-depth explanations, making these videos generally longer in length. This is because the target audience for medical videos, including patients, medical professionals, and the general public, require a greater amount of information to fully understand complex medical concepts.
These videos often cover topics such as medical procedures, treatment options, and the benefits and usage of healthcare products.
By creating longer videos with specific medical content, these videos serve as valuable resources for educating and informing individuals within the medical industry. Whether it is explaining a new medical device or outlining a complex medical procedure, medical explainer videos are a vital tool for effective communication in the healthcare field.
Is the process of making a medical explainer video any different?
Yes. However, if you're looking for a longer answer; when it comes to creating a medical explainer video, the process does have some unique aspects compared to other types of videos. Whilst the overall steps involved in video production remain the same, there are specific considerations to keep in mind when creating healthcare videos.
Firstly, it is important to work closely with medical professionals and subject matter experts throughout the video production process. This ensures that the information presented in the video is accurate and up-to-date. Once the animation is out there, that's it. Whilst I would always encourage double checking the script with colleagues on other topics, not medicine. I would be suggesting to send to all stakeholders within the department.
Additionally, the scriptwriting process for medical explainer videos requires thorough research and attention to detail. The content must be accurate, concise, and tailored to the specific medical topic being explained. Clear and simple language should be used to convey the information effectively.
Medical terminology and complex concepts need to be simplified and translated into visuals and narratives that can be easily understood by the target audience but not risking losing the message at same time. It is a very fine line.
Lastly, it is essential to ensure compliance with any relevant regulations or guidelines when creating pharmaceutical explainer videos. Healthcare videos may need to adhere to specific standards to ensure patient safety and ethical practices.
Overall, whilst the process of making a medical explainer video follows similar principles to other types of videos, there are specific factors to consider when working in the healthcare industry. Collaboration with medical professionals, accurate content, engaging visuals, and adherence to regulations are key aspects of creating effective healthcare videos.
The Future of Medical Explainer Videos: Opportunities and Challenges Ahead
As medical explainer videos continue to play a vital role in the healthcare industry, the future holds both exciting opportunities and unique challenges. The growing demand for easily accessible and engaging healthcare information opens up numerous possibilities for the use of medical explainer videos.
One opportunity is the expansion of telemedicine and remote healthcare. With the rise of virtual doctor visits and remote patient monitoring, medical explainer videos can enhance the patient experience by providing clear and concise information about their condition or treatment plan. This can help bridge the gap between healthcare providers and patients, ensuring that important medical information is effectively communicated.
Additionally, the integration of artificial intelligence (AI) and virtual reality (VR) technology into medical explainer videos presents new opportunities. AI-powered chatbots can interact with viewers, providing real-time answers to questions and personalising the information based on individual needs. VR technology allows patients to immerse themselves in a virtual environment that replicates medical procedures or scenarios, enhancing their understanding and preparation.
However, along with these opportunities come challenges. As healthcare videos become more prevalent, there is a need to ensure their accuracy, credibility, and adherence to ethical guidelines. The complex nature of medical topics requires careful research and collaboration with medical professionals to ensure the information presented is up-to-date and reliable.
Additionally, the need to continuously innovate and engage viewers poses a challenge. As attention spans continue to decrease, healthcare videos must find creative ways to captivate audiences and deliver information effectively. This may involve incorporating interactive elements, gamification, or other engaging techniques to keep viewers interested and involved.