EXPLAINER VIDEO PRICES

What is the price of an animated explainer video in 2024? Discover the perfect animated explainer partner that fits your budget. Our prices are straightforward and transparent, ensuring you get the best value for your investment. Our prices start from £1250+VAT

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Explainer video prices have been a hot topic in the world of marketing and advertising, especially when it comes to 2D animation. As we close 2023, the demand for animated explainer videos continues to rise, with more and more businesses recognising the value and impact they can have on their audience. However, when it comes to budgeting for these videos, many factors come into play, making it difficult to determine an exact price. On this page, we will dive into the various elements that go into creating an animated explainer video and how they ultimately contribute to its price.

Now, I do tend to talk about what goes into creating explainer video prices quite a bit and whilst it is interesting and goes into why they cost what they do, if you want to get an immediate quote for your own animated explainer video then please fill in the estimator below (in USD or £) If not, please keep reading. 

How much does an animated explainer video cost?

Our pricing includes custom on brand illustrations, professional voice over, animation and licensed music.

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​What Affects Animated Explainer Video Pricing

Animated explainer video pricing can vary widely depending on several key factors. Custom illustrations vs stock illustrations, animation style, scripting, professional voice over, music, and the complexity of the animation. Before going any further, please note that I will only be discussing 2 D animation and not 3 D animation. Although I'm sure it will be similar as both share many elements. It just takes a lot longer to animate in 3 dimensions. 

One of the main factors that usually affects the pricing of an animated explainer video is the type of video content you require. Different video styles require different levels of production and resources, which in turn affects the overall cost. For example, a video that includes characters and other complex animations will generally be more expensive than a simpler, more straightforward animation (like motion graphics). Whilst our set pricing doesn't include simpler animation styles, you can rest assured it'll be much cheaper than normal. But this would be quoted for independently.

The length of the video is another key consideration. Longer videos always require more time and effort to produce, which can result in a higher price. Conversely, shorter videos may be more affordable, especially if they don't require extensive animation or customisation. Here at The Cuillin Collective we price per the second. It keeps things nice and simple and covers most types. Our per second pricing is tiered because there are initial costs (minimum fees from voice over artists and concept work).

The level of customisation also plays a significant role in pricing. Custom illustrations and unique animation styles can add a touch of individuality and enhance the overall quality of the video, but they do come at a higher price. However, investing in high-quality explainer video can make a significant impact on the target audience and increase engagement and sales. If working with The Cuillin Collective we don't use stock. We don't believe that animations work as well with them because there is always a slight disconnect from the script which produces an imperfect animation. 

How much does an animated explainer video cost?

Our pricing includes custom on brand illustrations, professional voice over, animation and licensed music.

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Another factor that affects pricing is the inclusion of professional voice over and music. Most companies include these in their prices but some don't. So it's vital to ensure you ask that question.

Hiring professional voice actors can elevate the overall quality of the video but can also add to the cost. The use of sound effects and background music also contributes to the overall production value, which can influence the pricing if not included. You'll be pleased to hear that all of this is included in our per second cost. 

Lastly, the complexity of the animation itself is a crucial factor in determining the price. More intricate animations require more time and skill to create, leading to higher costs. Additionally, the reputation and expertise of the animation studio or explainer video company can affect the price range. If the animation company have 30 or 40 staff then that needs to be accounted for. Here at The Cuillin Collective I animate all of the explainers and my partner illustrates everything. We don't hide behind huge offices with huge overheads so can offer a more competitive price. We are still more expensive than some stock animators but with us, you get custom, highly engaging and stunning on-brand animations. 

By understanding these elements, businesses can better budget for their animated explainer video needs in 2023.

The Importance of Custom Illustrations, Animation, and Scripting in Pricing

When it comes to creating an animated explainer video, the importance of custom illustrations, animation, and scripting cannot be overstated. These three elements play a significant role in the overall quality and effectiveness of the video.

Custom illustrations are essential in creating a unique and visually appealing animated video. In all honesty, we don't do it any other way. Our goal here at The Cuillin Collective is to create the best explainer videos on the market and the only way to achieve this is by creating truly unique and on-brand animations. Custom animation allows businesses to showcase their brand identity and convey their message in a visually compelling way. It adds a personal touch to the video and make it more engaging for the audience. This has been proven time and time again. By investing in custom illustrations, businesses can differentiate themselves from their competitors and create a memorable and impactful video. With stock animation you are blending in rather than standing out. 

Shock horror; animation is another crucial aspect of an animated explainer video. Good quality animation brings the video to life and makes it more dynamic and captivating. It allows businesses to tell their story in a visually engaging way, capturing the attention of the audience and keeping them hooked throughout the video. This means having full control of the visuals. If you've spent 30 or 40 hours illustrating storyboard it would be a shame to just create a generic animation. This is why taking the necessary time to do it right is worth the investment.

Scripting is also an overlooked aspect of creating an animated explainer video, but it is crucial for delivering a clear and concise message. A well-written script ensures that the video effectively communicates the key points and benefits of the product or service being promoted. It also helps maintain the viewer's interest and engagement throughout the video. Investing in professional scriptwriting can significantly enhance the overall quality of the video and make it more impactful. Luckily, this is included in our per second price. If I can use a metaphor, it's like building a house. Whilst I would have an opinion about my house design I would leave the actual design to the architect because they know what they are doing. And once the house is built it's a bit late to be making changes. This is the same for scripting. It's much easier to change the design before the build.

The Role of Professional Voice Over and Music in Video Costs

Whilst we include both the voice over and music within our per second cost, not every company does so it's important to consider that. No one likes a hidden cost that's for sure. 

Professional voiceover and music play a crucial role in the overall quality and effectiveness of an explainer video, and they also contribute to its pricing. Whether its additional or included. When it comes to creating an effective explainer video, the voiceover is what brings the script to life and delivers the key message to the audience. A professional voice actor has the skills and experience to effectively convey the tone and emotions needed for the video, capturing the attention of the viewers and keeping them engaged throughout. This level of expertise comes at a cost, as hiring a professional voice actor is an investment in the quality and impact of the video.

Similarly, the use of professional music adds another layer of depth and emotion to the video. The right music can enhance the overall mood of the video, creating a more immersive experience for the viewers. It can also help to reinforce the key messages and evoke the desired emotional response. For music, we use Soundstripe.com for our selection. There is probably too many too choose from but they are excellent.I would highly recommend. 

While it may be tempting to cut costs by using AI voiceovers or music options, it's important to consider the impact this can have on the video's effectiveness. AI options may lack the unique qualities and nuances that a professional voice actor or musician can bring. By investing in professional voiceover and music, businesses can elevate the quality of their explainer videos and make a lasting impression on their audience. Plus, it doesn't look (or sound) as cheap. 

It's worth noting that the cost of professional voiceover and music can vary depending on the length and complexity of the video. Longer videos or those with multiple voice actors or intricate musical compositions may incur higher costs. However, even for short videos, the added value of professional voiceover and music can make a significant difference in the overall impact.

Considering AI in the Creation Process: A Cost-Saving or a Brand-Detracting Option?

As technology continues to advance, the use of artificial intelligence (AI) in various industries is becoming more prevalent. This includes the creation process of animated explainer videos. AI has the potential to revolutionise the video production industry, offering a cost-saving solution for businesses looking to create high-quality videos on a budget. However, it is important to consider whether AI is a cost-saving option or a brand-detracting one.

AI in the creation process of animated explainer videos can offer several advantages. One of the key benefits is the reduction in production time. AI-powered software can automate various tasks involved in the video creation process, such as character animation, scene transitions, and text placement. This means that businesses can produce videos more quickly, saving both time and money.

Additionally, AI can provide cost-saving options for businesses that cannot afford to hire professional voice actors or musicians. AI-powered voiceover and music generators can mimic human voices and create original compositions, offering a cost-effective alternative. While the quality may not match that of a professional, it can still be suitable for certain types.

However, there are also potential drawbacks to using AI in the creation process. One of the main concerns is the lack of personalisation and human touch. AI-generated videos can sometimes lack the unique qualities and nuances that come with custom illustrations, professional voiceovers, and music. This can result in a generic and impersonal final product. It is important to consider whether the cost savings outweigh the potential negative impact on the brand's image. Here at The Cuillin Collective we do not believe AI works for animation just yet. They have that look that when you know, you know. If you value your brand, then I would personally avoid AI explainer videos for now. I'm sure in time, it'll put me out of job but until them, custom made is the way to go.

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Future Projections: How Much Will An Explainer Video Cost In 2024?

With the rapid advancement of technology, the world of marketing and advertising is constantly evolving. While it is impossible to predict the exact average costs, there are some trends and factors that can give us an idea of what to expect.

One of the key factors that will impact the cost of explainer videos in 2023 is the increasing demand for high-quality content. As more businesses recognise the value and impact of animated explainer videos, the competition in the market is likely to intensify. This increased demand may drive up the prices as animation studios and explainer video companies try to keep up with the growing requests. Put simply, supply and demand. 

Another factor to consider is the advancements in technology, particularly the use of artificial intelligence (AI). AI-powered software has the potential to automate certain aspects of the video creation process, such as animation voice over. While this can lead to cost savings, there is still a debate on whether AI can match the quality and personal touch that comes with custom illustrations and professional voiceover. As businesses weigh the pros and cons of using AI, the cost of explainer videos may vary depending on the level of human involvement.

Additionally, the complexity and length of the video will continue to play a role in determining the price. Longer and more intricate animations will require more time and resources, resulting in higher costs.

In summary, it's an absolute minefield. I don't envy your decision. But congratulations on making it this far. It's a long post and hopefully you see the benefit of using The Cuillin Collective. Per second pricing which includes everything you need to create a high quality on-brand animated explainer video.