Using Video to Promote Websites

There are so many ways to promote your website, and a combination of different methods is the most effective in order for your business to really reach it’s full potential. One such way is using videos to promote websites, which is what we are going to focus on today.

It has to be said that we live in a world where we don’t have much time to spare. When we visit a website, we want the information right away with no delay – if a site has pages and pages of text, it is unlikely that a visitor is going to stay on it.

This is where using a video to promote your website can really allow the business to fly. The video can be put pretty much anywhere on the web and rather than the customer having to read large amounts of text about your business, your business overview is explained in just minutes.

Having a video on your website makes for an enjoyable experience for the viewer, being greeted with an audio/visual experience rather than the choice of reading page after page of text which will more than likely result in them switching off and leaving your site. This all helps google understand how user-friendly your site actually is and ensures an all round better experience for the user. The other advantage is that it is forcing more and more businesses to concentrate on making their web design as effective as possible.

These videos allow you to explain whatever you wish, be it a product or service, in a simple way – the most complex of ideas can be broken down and made enjoyable and understandable to the viewer.

If you would like to see what one of our explanation videos could do for your business, contact us here to chat with either Marc or Ailsa.