The first question we are asked when discussing an explainer video with a new prospect is always ‘How much does an explainer video cost?’ Yes, this is a question that should be asked but why not ask about the benefits of an explainer video first? If it’s not going to benefit you then the cost is irrelevant.

So, what is the actual cost of an explainer video? Let me save you some time and direct you towards our prices page. Now, before you skedaddle off to see our prices, please give me 2 minutes of your time to explain with the true cost of an explainer video is. An explainer video is used to teach your viewer, simply, what your product or service is about in the shortest amount of time. Ok, simple. But what happens after they have watched the video? They contact you, buy or sign up to your service which ultimately means an increase in profits which is the goal of any business.

Let’s say you have a product that’s 75 bucks per month and you get one sign up from the video. That means your video will be paid for within 12 months. Let’s say 12 customers sign up, that’s the video paid off in one month. You see where I’m going with this.

The true cost of an explainer video is profit. It’s going to make you money. So when wondering about the true cost of an explainer video, calculate the cost based upon how much money you’re going to make with it and it always ends up being free. In reality, an explainer video only costs you money if you don’t choose the right professional to make it for you.