Demo vs Explainer

There are many uses for explainer videos. One of the first questions we are asked by new customers is…. “Which style suits what I need?” It’s all a bit confusing isn’t it? What style of video suits what product or website? Should you go with the hand crafted illustrated video or the digitally crafted illustrated video? Do you need screen … Read More

Startup Business Offer

The Cuillin Collective have been on the go for a good number of years. Both Ailsa and I have proudly built it up from scratch. But building a business can be a terrible strain. Not just personally, but financially as well. Where does the money come from every month? How do you pay the bills and build a business in … Read More

Common Craft

There are so many different styles of explanation videos. And so many names for each style of video. It can all get a bit confusing. So, we’re taking the most common mistake we see here and sorting it out once and for all. We get a lot of customers looking for what are known as ‘Common Craft’ style videos. They … Read More

How We Work

Any business, regardless of the nature of it, must keep their customers needs and wants at the centre of everything they do. If this is lost sight of, then you lose sight of why you started the business in the first place – and you’ll probably find yourself losing customers too! There are many varied ways of meeting the needs … Read More

The Year Of The Explanation Video

We honestly believe that 2013 is the year of the explanation video – the year that they reach their peak. Since we started The Cuillin Collective, we’ve seen their popularity rise a huge amount. We’ve also seen the companies that make them rise too, there is more competition now than ever before, which is a great thing. It’s good for … Read More

DIY Explainer Videos

It’s that old conundrum – do you attempt to do something yourself for your business, in turn saving yourself money but risking having to call in a professional anyway, or do you just bite the bullet and call in the professional right from the start? It can be a really tough choice to make and so often one that is … Read More

Outsourcing Explainer Videos

A short rant…….. We get at least one email via our website per fortnight asking us if we can white label our explainer videos. This is fine. However, I’m now getting requests from people on oDesk and eLance as well. What a joke. If these people can go onto eLance and oDesk to find explainer companies then why can’t the … Read More