Is the explainer video dead?
Over the past few months I've been reading more and more about the decline of the explainer video and it's failures so I wanted to address this here to ensure that you have the full story.
Animation has always wielded significant power when it comes to conveying complex information and engaging a broad spectrum of audiences. Its importance cannot be overstated. While text serves as a valuable medium for information dissemination, it often falls short when it comes to seizing and retaining viewers' attention, especially when tackling intricate or challenging concepts.
Enter the humble explainer video. This type of animation serves as a powerful tool for bringing clarity and simplicity to the realm of explanation. By harnessing the power of animation, businesses can effectively communicate their message in a visually appealing and enthralling manner.
So, if they are so good why are they getting such bad press? I believe this comes from the generic, low grade templated animations that are doing he rounds and have been doing so for years. Whether they are AI or templated, they just don't have it in them to fully explain complex topics. This style of 'animation' will never replace the need for custom. And that's why I believe this style of explanation is in fact dead.
In an era where attention spans are shrinking and information overload is rampant, custom explainer video stand as a beacon of clarity, guiding us through the complexity of the digital landscape. It's a tool that transcends language barriers, making even the most intricate subjects accessible to a global audience. So, let us not underestimate the power of animation as a transformative force in communication, one that continues to shape the way we understand and engage with the world around us.