One of the best ways to raise money for a startup company or product, is through Kickstarter.

Kickstarter has helped successfully fund over 140,000 projects since it began in 2009. People from all over the globe have backed projects, over 14,000,000 of them in fact.

These are great stats for anyone looking to fund a project of their own, but Kickstarter is still a big site, with plenty of people looking for funding for their ideas. This means it can be difficult to get your project seen or heard above the rest. If a potential backer doesn’t understand your project or doesn’t find it interesting enough, you won’t be able to gain the funding you need.

Did you know that Kickstarter campaigns that use a video are 85% more likely to reach their funding target?

That’s why we have found that one of the best ways to raise money for a Kickstarter campaign is by using an explainer video.

An explainer video is the perfect way to explain your concept in a simple and engaging manner. There’s no one set way to make your explainer video but there’s definitely ways that work better than others. And since you can’t track engagement levels via Kickstarter, you need to make sure you pick a company who knows what they’re doing.

Having made several Kickstarter videos for successfully funded campaigns, we know what works and what doesn’t. The average length for an explainer video for a company is under 60 seconds, but with a Kickstarter campaigns you want a bit more detail so we’ve found the optimum length to be between 1.30-2 minutes. This is short enough that your audience remains engaged but long enough to get across why your product is worth investing in.

Kickstarter videos can also be created in a variety of styles like animated or live action. But for a really successful video, we’ve found that a combination of both works the best. Live action allows you to connect on a personal level with your audience, while the animation keeps it exciting and fresh.

Here at The Cuillin Collective, we know how to balance these elements and make the best explainer video possible for your campaign. In the past, we have created these videos for all manner of projects but recently we’ve began specialising in making videos for wearable items as our home, the Isle of Skye, creates the perfect backdrop to compliment these.

Don’t hesitate to contact us to find out more about how we can boost your campaign.