Word of Mouth is No Competition against Internet Viral Videos
They say internet viral videos are a lot similar to word of mouth advertising. It is seen by hundreds and passed to twice the number creating a chain reaction. But unlike plain old word of mouth, internet viral videos are hard to stop because of the influence that the internet has brought upon by society.
If by a rare chance you are not familiar with the term “internet viral video” there is still a high probability that you have seen one. An internet viral video is a promotion technique that depends on communication networks such as email, forums, and networking sites. An internet viral video is made for the sole purpose of increasing brand awareness, thereby improving sales.
For this to be accomplished, a target market has to be decided upon. Afterward a video will then be created to spark the interest of that designated population
What’s more favorable with internet viral videos is that it allows you to usher your product the way you want people to know it. In the word of mouth strategy, the message will always be altered in a one way or another by the time it reaches more people. Consumers may not be getting all the facts or they may be getting all the wrong facts unlike what an internet viral video does.
Another notable drawback of the word of mouth method is that it fades out; while internet viral videos linger for a much greater time period. Eventually people will get tired of talking about a certain merchandise, or if not they tend to forget telling their friends no matter how interested they originally were. With internet viral videos, your product will be guaranteed longevity in the buzz of topics since the internet is visited by millions of people everyday.
The entire concept of internet viral video publicity is to take the word of mouth method to a whole new level. When a marketer sends a video in a mass email, people pass the email on to their entire address book, and it will quickly spread to hundreds in a short span of time just like a true virus.
Although viral videos and viral video creation is trickier than just a web site video done by a regular web video production company, there is no question that either a web viral, or web viral video, and a website video done by web video services form part of what we now call, online video marketing.