Demo vs Explainer

There are many uses for explainer videos. One of the first questions we are asked by new customers is….

“Which style suits what I need?”

It’s all a bit confusing isn’t it? What style of video suits what product or website? Should you go with the hand crafted illustrated video or the digitally crafted illustrated video? Do you need screen capture to explain the concept or instructions? To clear it all up I thought I’d spend some time over the next few weeks and go through each style so we can all have a better understanding.

The Demo Video

First up, I’d like to talk about the Demo Video. Sometimes explainers are mixed up with demo videos. Yes they both explain something, but the explainer video is used in a different way. Explainers talk about the product or service generally and are there to help the viewer decide on whether or not to sign up or to encourage the viewer to contact the company. Demo videos actually demonstrate the functionality of a website, app or product and would be used after the customer has already signed up.

Unlike explainer videos, these videos talk the viewer through how to do certain things. Let’s use an example. We made this demo video for BestBequest.

Our task was to use screen capture and voiceover to demonstrate to the user how the BestBequest system works. Normally, screencast videos are pretty boring and not in the slightest bit visually interesting. So we took our normal explainer video style and mixed it together with screen capture and this is what we came up with.

It works really well. Yes, the point HAS to be understood by the viewer. But the key to any online video these days is explanation. People don’t have the time to read all your content.

Our next article will be on the subject of Kickstarter Videos

Want your own Demo Video to walk your customer through your software or website? Then fill out the form below for a free consulation.

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