Common Craft

There are so many different styles of explanation videos. And so many names for each style of video. It can all get a bit confusing. So, we’re taking the most common mistake we see here and sorting it out once and for all. We get a lot of customers looking for what are known as ‘Common Craft’ style videos. They …

How We Work

Any business, regardless of the nature of it, must keep their customers needs and wants at the centre of everything they do. If this is lost sight of, then you lose sight of why you started the business in the first place – and you’ll probably find yourself losing customers too! There are many varied ways of meeting the needs …

The Year Of The Explanation Video

We honestly believe that 2013 is the year of the explanation video – the year that they reach their peak. Since we started The Cuillin Collective, we’ve seen their popularity rise a huge amount. We’ve also seen the companies that make them rise too, there is more competition now than ever before, which is a great thing. It’s good for …

DIY Explainer Videos

It’s that old conundrum – do you attempt to do something yourself for your business, in turn saving yourself money but risking having to call in a professional anyway, or do you just bite the bullet and call in the professional right from the start? It can be a really tough choice to make and so often one that is …

Outsourcing Explainer Videos

A short rant…….. We get at least one email via our website per fortnight asking us if we can white label our explainer videos. This is fine. However, I’m now getting requests from people on oDesk and eLance as well. What a joke. If these people can go onto eLance and oDesk to find explainer companies then why can’t the …