Investors are vital to keeping companies driving forward. Without the time and money they invest, many companies wouldn’t be able to get off the ground or continue to perform well. Even if a business doesn’t require the money, investors provide more than just financial backing. They offer expertise that can help your business climb the ranks even after they have left. Businesses most often fail because of underfunding.

This means it’s hugely important when your company is presenting your idea to potential investors that you nail your sales pitch. One of the key concerns of your pitch should be summarising your product or concept in the clearest and most engaging fashion possible. This sounds like a tough task but don’t stress. Explainer videos are what you’re looking for.

Explainer videos work by explaining a concept in the simplest manner possible. Paired with simple but communicative graphics, they can grab an investors attention and keep it. A well made explainer video can impress potential investors, build confidence in you and your business, and lead to the approval of the funding you need.

We at The Cuillin Collective have created several explainer videos like this for companies looking for investors.

If you have any queries on how an explainer video could help your company gain the funds it needs, feel free to contact us using to form to the side.