Why Use An Explanation Video?

Ok. I’ve been spending a lot time on Quora recently reading the answers from other explanation video companies. It’s interesting to read to say the least. Lots of great ideas and of course, lots of poor ideas. But none of the answers really answer the core question. Why use an explanation video? Well, instead of adding my answer on Quora which …

AMANO Tongue Cleanser

I am very excited to be able to share this with you, our readers. It has been in my head for months. In fact, it was just before Christmas, 2013 when I first spoke to Mano, our lovely client. Ok, before I continue, I will always be biased of somebody that sends me 6 bottles of his favourite wine for …

Common Craft

There are so many different styles of explanation videos. And so many names for each style of video. It can all get a bit confusing. So, we’re taking the most common mistake we see here and sorting it out once and for all. We get a lot of customers looking for what are known as ‘Common Craft’ style videos. They …

Are Explainer Videos A Waste Of Money?

In a word: no. Well, they can be if you don’t make the right choices when choosing which company to make it for you, but that’s another article for another day! As home of the explainer video, we believe and promote the values of having an explainer video on your site. The price of explainer videos varies massively, but regardless …

Writing An Explanation Video

The process of writing a script is one of the most important parts of creating an explanation video. Now of course the voice over, illustrations, shooting and editing all come together to create a high-quality explanation video, but it is the script that will capture the attention of your viewers. The purpose of the video is to communicate your product or …

The Year Of The Explanation Video

We honestly believe that 2013 is the year of the explanation video – the year that they reach their peak. Since we started The Cuillin Collective, we’ve seen their popularity rise a huge amount. We’ve also seen the companies that make them rise too, there is more competition now than ever before, which is a great thing. It’s good for …

Outsourcing Explainer Videos

A short rant…….. We get at least one email via our website per fortnight asking us if we can white label our explainer videos. This is fine. However, I’m now getting requests from people on oDesk and eLance as well. What a joke. If these people can go onto eLance and oDesk to find explainer companies then why can’t the …

Explainer Videos – The Hard Sell?

Explainer Videos Sell, sell, sell… That is the world we live in. If you are the one trying to sell something, then you want people to take notice of your product or service in our busy world. On the other hand, if you are a customer, sometimes the selling techniques of businesses can be a little overwhelming. There are so …