Archive for Web Design
If you're anything like us then you'll rely on the Internet for your business. Without it, we would not exist. It truly is one the most important business tools today. The Internet allows us to work at home on the Isle of Skye. Which is our dream.
However, ensuring that our business survives is always at the forefront my mind. Every month we take on around 8-10 explainer videos and 1 or 2 website design projects. With this, around 75% of these comes from referrals. Which is great because that's what you need. People sharing our services around the global town. However, ideally, I'd like 50% of our projects coming from new customers. But why? We are busy enough as it is. It's because the more new customers we get, the more people we have referring us. This secures the future of our business.
Getting to the top of search engines is key to finding new customers. But how is this done? Well, for the past 3-4 years we've paid various SEO companies overseas and here in the UK. It's not just pennies either. It's thousands of pounds, and in all honesty, each company has been a disaster. Either poor tactics, not enough research into our target market or, like our latest experience, very poor communication. The latest did know what they were doing. I paid £500 for one month of SEO with the plan of running for a further 5 months. But they simply didn't deliver. I had to push them to do the work. Call me old fashioned, but the customer should never need to persuade the business to do the work that has been paid for.
Since my SEO disaster I've decided to say R.I.P to all SEO companies. It's really not worth the time, the money and the hassle. Unless you have £3000+ to spend per month on one of the big SEO companies, I'd recommend doing it yourself. Before doing this, there are lots and lots of things you should be reading. So, over the course of the next 3 months I'm going to be creating a PDF of my progress and what I learn (the good and the bad) and how our site is performing. But why? Well, as you may know already we work with a lot of start ups who have great ideas but limited budgets. This is another way of helping out. And, at the end of it all, if successful, we will develop a budget friendly SEO service to add to our website. I will also be blogging about the whole experience over the course of the 3 months.
If you'd like advice on other money saving tips when starting a business then please just fire us an email. Or, create some questions on our forum.
In 2010 our sole focus as a business was to write, illustrate and shoot paper craft explainer videos. We had no intention to get involved with the design and building of websites.
But as with all businesses things change. The more explainers we created the more we were asked if we did web design also. So in 2011 we decided to expand and began to offer what we offer today. Explainers, web design, logo design, start up packages etc.
This coincided with our move to Elgol on the Isle of Skye. At the time, Skye was more just a place to live rather than a source for new business. Both Ailsa and I felt that moving into a new community (and a small one at that) was a big enough step without having to tout for local work as well. We didn’t want to advertise on Skye at all. Stepping on peoples toes and all that.
Now in 2012 we feel that it’s the right time to start advertising our services on Skye itself. It’s a local expansion if we had to give it a name.
Our aim is to offer our modern style of web design & development to the businesses of Skye. Whether it’s a B&B, a hotel etc we cater for all. Providing theme based websites or custom built websites.
There are a lot of sites online now that lack the basics for today’s viewer. Not just on Skye. But everywhere. I had a conversation recently regarding form and functionality. The person I was speaking with was very keen on just functionality. This, in my opinion only, is an old fashioned take on web design. Nowadays a website has to have form to be functional. If I see a website that was created without design in mind, I’ll go somewhere else. Equally, if a website looks really pretty but doesn’t function properly I’ll probably go back to the functional but poorly designed site. However, here at The Cuillin Collective we concentrate on creating websites that works all round. A site that is kind to the eyes and does what you want. Why? Simply, because that’s what your viewer wants.
If you’re a business based on the Isle of Skye and are looking for web design services simply click here to contact us now. Or call 01471 866204 to speak directly with Marc or Ailsa. If you’d like to read more about us and what makes The Cuillin Collective tick, then please click here.