Archive for Start Up Companies
The Cuillin Collective have been on the go for a good number of years. Both Ailsa and I have proudly built it up from scratch. But building a business can be a terrible strain. Not just personally, but financially as well. Where does the money come from every month? How do you pay the bills and build a business in a highly competitive market? So many questions.
We were very fortunate to not have to fork out any money to start The Cuillin Collective. All we needed were two computers, an HD camera and two lights and we were set. Luckily, we had all of these things.
So, what’s it like when you are investing your own money into your own business? It’s not worth thinking about.
To start a business you need a logo designed, a website built and more than likely a quick pitch of your business in the format of say, an explanation video. From us, this would set you back around £1000. That’s a great price right?. But £1000 is still £1000. And if you are a start up business like we were, where do you find that amount of cash? If you don’t have it, then you don’t have a business.
We’ve had a few customers in the the past who have really struggled with their payments to us. We always try and help by giving them more time with no interest or late payment charges. But it can be a pain for us not knowing when the payments are coming in and it’s a pain for our customer as they don’t have a finished video that they can use until the payment has cleared. So what’s our solution?
Well, in a nutshell. We take your order (just like we normally would), invoice 25% of the final bill (instead of 50%) and then create a payment plan lasting between 3 and 9 months. Here is an example.
John has a business idea. He wants a logo, a website and a video (the meat and potatoes package). This comes to £955. We invoice out £248.75. Once this is paid, the project begins. Then, every month for the next 3 months £248.75 will be invoiced. The website and the video would be completed within 4 weeks and will be live to the world. However, until the final payment is made, we host the website via our hosting company and the video via our Vimeo account. And when the invoice is cleared up then the files will be transferred to the new hosts and the customers video account. As simple as that.
This new offer will only be available to brand new businesses.
If you’d like to discuss what we can do for your startup business, then please don’t hesitate to get in touch.
So you have your business idea, and have identified the gap in the market that your business will fill. Now you may think that the hard part is over, but the next few steps are equally as crucial to ensure the success of your new business.
There are so many things that need to be taken into consideration and with a limited budget, do you really want to invest your capital in many different companies to complete separate parts of your start up for you?
As well as the financial risk, what about time constraints and can they all deliver on time and within budget for you?
It can all seem a bit daunting when you have so many things to think about...
First up there is the logo - it needs to be simple yet effective and stand out from the crowd. Your logo is so important as it needs to make the right first impression to your prospective customers, it also needs to be able to stand the test of time. You certainly don’t want to pay over the odds for your logo, but you want it to be of the highest quality.
Next, your website. We cannot stress enough just how important it is for your website to be great. It is the first place your customers will visit when they are considering your goods or services and in turn has to make the right first impression. Everyone and their Granny has a website now a days; there is a lot of competition for people to firstly visit your site, but also to stay on it when they are actually there. Your site needs to be crisp, fresh and easy on the eye, as well as finding the right balance between providing enough information without overloading the visitor on your site.
In addition to this, a video on your website is a fantastic way to explain your business concept in only a few minutes. It will keep the visitor on your site and if they instantly understand your goods or service, then there is much more likelihood that they will make a purchase or start working with you.
What about content? You need to make the words and content on your site work for your business. Your content needs to be constantly evolving and updated often to attract new visitors to your site. Another reason you need your content to be spot on is for SEO purposes - you need your goods or services at the top of that search engine so that your target market are clicking on your website above all others. When they have clicked on your website, your content needs to be interesting and concise to ensure they will stay on your site.
To that end, the management of your content is another factor which you need to consider. WordPress is a great, free CMS tool to use for your site, but in order for you to be able to use it to your full advantage, it is important to know what you are doing.
With all of these factors to consider, you have two options -
1) google each of these individual factors (and the many more there are to consider!) read through pages of reviews, speak with many companies, get many quotes and try and make an informed decision to ensure your start-up capital won’t go to waste,
or 2) Contact The Cuillin Collective and have us personally take care of all of this for you for one fixed fee.
Why go through the stress of tracking down many different companies to carry out all of the different areas of work with no guarantee of it all being delivered within you time scale or budget?
The Cuillin Collective can make sure all of this happens stress free. We have 3 different packages to suit different budgets and we can guarantee you that our high-quality work will be delivered on time.
We love working with start up companies as we know what it feels like to be one. We remember those early days of excitement and anticipation of what lies ahead for your business, juggling the many tasks and factors there are at the start of any business. We are a small enough company to provide you with a friendly, trusted service and when this is matched with our extensive experience, you have a winning formula! We are speaking from experience and can offer invaluable advice in line with our fantastic ‘Collections’ which will provide you with everything you need to ensure your business is given the best online presence there is possible.
To find out more about our collections, please visit the page here, or click the live chat button to talk to Marc or Ailsa today!
Once you have spent the crucial time conducting market research on your business idea and deciding on your goods or service it is time to get your business off the ground. The best way to let people know about your business is a website - you can reach the whole world with one. A website allows you to talk directly to your target market in a number of ways with a site that explains your goods or service to the masses. Of course, a number of things come along with this and it isn’t easy, but with the right guidance you can experience a lot less bumps in the road. When you start a business, a large amount of thought should go into your brand identity. You need to think about who you are targeting, what they do and don't like and what will appeal to them.
Your logo needs to speak directly to the people that you want to be your customers. The decisions you make on your logo are important ones as you will use your logo over and over again. When you decide on a logo, you are committing to a business tool that will be used in years to come.
Your website needs to be easy to navigate, use the language that your target market will identify with and understand, and be full of content that will ensure your customers visit, stay on your website and also come back again. The importance of a positive user-experience on your website cannot be overlooked, so it’s important that you make sure that your site not only represents your brand but also provides a good experience for your customers and potential customers.
The best way for a site to be found on search engines is through effective SEO. Keywords make all of this happen, but you need to ensure that you don’t let the keywords take over, taking away from the user experience. Your SEO-friendly content needs to be constantly changing, updated and written in a way that will appeal to both your users and to the search engines.
And what next? An explainer video! An explainer video on your website can also remove the need for pages and pages of text. Who wants or has the time to read pages of text these days? Not many of us, that is for sure. An explainer video can demonstrate a business idea, product or concept no matter how complex in a mere 2 minutes or less. Using an explainer video allows you to get your business ideas across quickly and effectively. Which is the way you need to these days.
So why invest time and money searching for a different business to undertake all of these for you, when you could join forces with The Cuillin Collective. We can ensure that all of these elements are delivered on time, within budget and at the highest of standard in one easy, affordable package.
Why not visit our ‘Collections’ to see what could work for you or click on the live chat function if we’re online.