Smarter Services



We specialise in creating smarter animated explanation video/explainer videos for companies large and small.  Click here to see our explainer video prices.



We offer a large range of smarter design services. All created by our in house design team. From website design, graphic design to logo design & illustration 



We have been producing high end film content for the web since 2009. If you want to showcase your product, then live action films can sky rocket your brand to the masses. 



Vtec Solutions

This style of video is a blend between live action and animation.
When creating this style of video, we like the animation to become apart of the story and not just a simple overlay. It takes a lot of time and skill to motion track and rotoscope these animation into the videos but it's absolutely worth it. A 90 second to 2 minutes live action/animation video takes between 30 create 50 hours to create.


This video is a Digicraft explainer video.
These videos have the ability to be unique. The only limitations to these 2D videos is our imagination. Luckily, we've got plenty of that! There is no set style when it comes to Digicrafts.
We are often asked what is our signature style but can never answer. We don't have one. We create each video based on it's own merits. Every video we create is fully bespoke.


This style is called the 'Whiteboard Explainer' video. Made famous by RSA Animate, they are great at explaining in a fun and appealing way. As you can see, the hand draws directly on to the whiteboard alongside a voiceover. This was the second video we made for BizBash. A great, fun company to work with who give us the freedom we need to create some of our best work.

Napa Auto Parts

This video is what we call a Handcraft explainer video.
These Handcrafts are a back to basics approach at explanation. They fit well with most subjects and was perfect for Napa explaining their new software. Our engagement graphs indicate that they have just a high an engagement rate as our other styles. These videos generally take around 3-4 weeks to produce.

Work Smarter

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We’ve proudly made more than 1,000 videos for clients all around the world and if there is one thing we have learned, is that everybody needs their films to work. Be it an explainer or a live action film; it needs to engage and convert. This is quite obvious, right? Well, how do you know your video engages and converts?

Metrics MatterMetrics Matter 2

This is why we’re introducing our new service called ‘Metrics Matter’ Why? Because metrics matter, that’s why

How does it work? I’m glad you asked. With every video we create, we create two versions then run an A/B test with them both and then determine a winner based upon the engagement and conversion metrics. It's a win-win. You get a video that works and we learn what makes viewers more engaged and convert more. It's a simple as that.


Meet The Team

Marc Smith

Project Manager

Marc Smith started The Cuillin Collective explainer video company back in 2009 with his wife Ailsa. Since then he has shot and edited over 800 explanation videos.

Ailsa Smith


Ailsa is the co-founder of The Cuillin Collective graphic design company and specialises in all things design & illustration. Including explainer video production, logos, graphic design and website design.

Helen Lamond

Explainer Animator

Helen is an in-house illustrator and explainer video animator. She is extremely talented in all things visual.

Katie Lamond

Script writer

Katie is Helen's wee sister. She takes care of the admin side of the Cuillin Collective.


Explanation Videos

Explainer Videos

The Cuillin Collective

Contact Us

Smarter Explainer Videos & Design Services


Our Details

You can use the following information to contact us.

Name: The Cuillin Collective
Phone: 0131 618 8333/07867 429 945
Skype: cuillincollective
Address: 10 Elgol, Isle of Skye, Scotland, UK, IV49 9BL
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